City of Zoetermeer, Zoet!

Location: Zoetermeer, The Netherlands

Quest for happiness

For the city of Zoetermeer, NorthernLight has developed an interactive meeting place about the human side of modern urban life, featuring inspiring experiences for everyone in search of (sustainable) happiness.

Incubator

What is a multifunctional center, museum and also a theater, a stage, a springboard, a cinema, an arena, a platform, a forum and an incubator? It’s Zoet! Zoet is about the human side of the city. It demonstrates what is happening in the city through a project called Sweet. Sweet can explain the city’s history, and put it into context. Sweet exhibits, experiments, interviews, searches, provokes, listens, dances, organises festivals, cooks and invites artists.

Beating heart

Zoet! is the beating heart of drama, politics, digital media, music, games, history and film. Everything is allowed, as long as it is about ‘Life; Here and Now’. If it’s energetic and unruly, as long as it seduces, loosens tongues and rubs opinion, it can be a part of Zoet.

Scope of project

Concept design, content development