VTL, mobility game

Location: Travelling

Maximize audience interest

VTL, The knowledge centre for transport and logistics, promotes the industry at tradeshows and open days. By deploying a strategy to maximize traffic to the exhibit, VTL will have greater opportunities to reach a variety of audiences and achieve their objectives.

Multi-user game

Attracting crowds is a matter of engaging natural human curiosity. In order to attract a young audience, NorthernLight has developed the mobility game as a central icon on their booth. In this multiplayer game, visitors are challenged to pick up cargo, using the correct means of transport. During the game, people have to react to events that happen on the road and respond accordingly. Results can be sent to each participant, thus increasing the reach of audience for VTL.

Scope of project

Concept design, AV storyboarding, 3D design, project management