Magic RFID ring for Media Experience

Location: Hilversum, The Netherlands

RFID technology

This Media Experience is for all age groups. Both children and adults can find their way around the exhibition, either by themselves or with the help of a special programme, the RFID technique. The RFID technique is embedded in a personal ring that visitors get at the entrance and that can be used to access 162 stations. Every visitor, young or old, can tag whatever most appeals to them in each of the pavilions. They use these tags to access archives with video and sound in another part of the building. The software has been custom made by NorthernLight and Kiss the Frog and includes visitor profiling and website applications.

Digital archive

Every day is different at the institute. The link to the biggest archives in Europe, in the institute’s depots, means that every visit is a fresh one. The archives are in the process of continual development, as ‘Sound and Vision’ keeps on discovering new historical material. Besides that, recent broadcast material pours into the depots every day. This is reflected in the Media Experience: it is just as up-to-date as media itself.

Scope of project

Concept development, design, procurement, production management and multimedia development of interactive exhibition (15 pavilions) on Dutch radio and television in past, present and future.

Prizes and rewards

Nominee Bankgiro Loterij Museumprijs 2009
Museumbende 5 stars