DSM, Brand Experience

Location: Shanghai, China

DSM Campus

Dutch vitamins and chemicals group, Royal DSM has opened its China campus in the middle of the Shanghai’s Zhang Jiang High Technology park. The Royal DSM’s China Campus has won the Gold-certified Leadership award in Energy and Environmental Design. Together with partner company Mattmo, Northernlight was responsible for the design and development of all publicly accessible spaces on the Campus, turning the building into an innovative brand experience.

DSM Touches You

Starting from the motto “DSM Touches You”, designs were made for the refurbishment of all publicly accessible spaces on Campus: the restaurant has become an attractive multi-purpose space, the lobby has been transformed into a discovery zone, with product displays and a large multi touch screen, meeting spaces are decorated with the latest DSM materials and an impressive 60m long timeline tells the story of DSM, inviting the visitor to interactively discover the soul of the company. “DSM Touches You” blends branding and interior into one.

Scope of project

Concept design, Final design, Content development, Multimedia design, fabrication- and installation management

Awards and Prizes

China’s Most Successful Design Award 2011

Press

Article in Design Magazine about DSM headquarters in Shanghai.
PFD (1mb, Chinese): DSM headquarters