Alessi – The Dream Factory

Location: Travelling exhibition

The travelling brand experience

The Dream Factory is a travelling interactive exhibition. It is a unique combination of hands-on exhibits about the fabrication of consumer products. The display uses products and prototypes that are manufactured under the famous Alessi brand name.  This Dream Factory enables visitors to become acquainted with the creative and technological processes involved in the manufacture of many mass-produced articles available in our Western society.

Design your own product

The Dream Factory enables visitors to actively participate in the exhibition. Visitors are offered an opportunity to develop their own product, thereby becoming familiar with all stages involved in the design, manufacture and marketing of the product. In another game, visitors choose their favourite consumer product of the 20th century.

Scope of project

This travelling exhibition explains the process of designing, manufacturing and marketing of Alessi products. This was a joint initiative involving BRUNS, Industrion, Kiss the Frog and NorthernLight.